"I believe that if we really want soils to be that carbon sequestering part, we need to be explaining to agriculture and producers this whole dynamic of carbon and how it's going to benefit them in ways that they really haven't thought about very much." Dr. Jerry Hatfield
"We know there are dollars left on the table on every acre, it's just a matter of finding it with your farm data." - Lance Meyer, Kansas
LANCE MEYER: Hi, guys. My name is Lance Meyer. I'm an advisor here in eastern Kansas, actually located in the little town of Wellsville, just southwest of Kansas City. I've been with Premier Crop for about a year and a half now, and I work with growers kind of all over Kansas. I’m mainly focused here in east-central Kansas, but I get out west and up north a little bit, so kind of all over.
In this Premier Podcast episode, we're talking with Matt Bowers, Premier Crop’s Eastern Strategic Account Manager and Kimberly Beachy, with ProTech Partners in Indiana. Matt and Kimberly discuss the top three examples of agronomics and economics.
Topics: soil health
I have never liked the warning "you don't get a second chance to make a first impression." It always seems to futile and irreversible. But one example that I encounter frequently relates to how variable rate applications were first positioned by the ag input industry. Years ago, when GPS was first allowing us to measure differences within fields and variable rate controller technology was being pioneered, the value proposition presented to most growers was "this will save you money."
Private colleges market their low faculty-student ratios to compete with the draw of big universities and the message is it's a place where we know your name. Insurance companies compete by selling the value of an agent when you have a claim vs. a phone number to call – the message is you are more than a number. These savvy marketers know that "me matters" – at some level most of us value being treated as the individuals we are. Being treated as though we are all the same as our peers – whether by age, gender, race, economic situation or other demographic insults our sense of being unique in the world.
Topics: soil health
In the early 1970s, I was fortunate to work for a farming operation that was serious about soil conservation. Serving on State Soil Conservation boards, building terraces, implementing no-till, when planters and weed control options were crude by today’s standards – they were soil stewards. Because of their mentorship, I’ve always taken soil conservation seriously.