In farming and a pandemic – having the right denominator matters

A quick Google search on the word efficient returns the following definition - achieving maximum productivity with minimum wasted effort or expense.  I like to think of efficiency as a ratio, or fraction. Most often the input value of the equation is time or money.  Efficiency is something almost everyone strives for in some aspect of their life. Think about different tasks you try to become more efficient at.

As you are gearing up for harvest, there is a nervous excitement. You are about to get your final grade for 2019. How did you do? Did you make money? Did your decisions for the year pay off? These questions may give you pause, how do you measure such a thing? Is it the check that comes in the mail from the elevator? Is it the number that comes across the combine monitor? Is it, if your harvest map is green instead of red? 

I spend some of my best work days with growers – encouraging them to use their data to drive better agronomic decisions. Of course, I'm frequently also inviting them to become customers.