--- title: Blog | lime description: lime | --- [Careers](https://www.premiercrop.com/careers/) [Customer Login](https://services.premiercrop.com/?__hstc=238270879.be9eccecf6a7b1d4075b99a177f6f9ae.1534825773967.1534840763958.1534843546092.3&__hssc=238270879.2.1534843546092&__hsfp=877493044) [Facebook](https://www.facebook.com/premiercropsystems/) [Twitter](https://twitter.com/PremierCrop) [![Premier Crop Systems](https://info.premiercrop.com/hubfs/PremierCropSystems_August2018%20Theme/img/PCS-color-horizontal_cs6_300.png)](https://www.premiercrop.com/) - [Home](https://www.premiercrop.com/) - [Who We Are](https://www.premiercrop.com/who-we-are/) - [What We Do](https://www.premiercrop.com/what-we-do/) - [Why It Matters](https://www.premiercrop.com/why-it-matters/) - [Podcasts](https://www.premiercrop.com/podcasts/) - [Blog](https://info.premiercrop.com/blog?__hstc=238270879.be9eccecf6a7b1d4075b99a177f6f9ae.1534825773967.1534840763958.1534843546092.3&__hssc=238270879.8.1534843546092&__hsfp=877493044) - [Contact Us](https://www.premiercrop.com/precision-agriculture-contact-us/) Search for: ## [Back to the Basics](https://info.premiercrop.com/blog/back-to-the-basics) Posted by [Dan Frieberg](https://info.premiercrop.com/blog/author/dan-frieberg) on 10/8/19 8:15 AM - [Tweet](https://twitter.com/share) [![premiercropbacktobasicsph](https://info.premiercrop.com/hubfs/premiercropbacktobasicsph.png)](https://info.premiercrop.com/blog/back-to-the-basics) I have never liked the warning "you don't get a second chance to make a first impression." It always seems to futile and irreversible. But one example that I encounter frequently relates to how variable rate applications were first positioned by the ag input industry. Years ago, when GPS was first allowing us to measure differences within fields and variable rate controller technology was being pioneered, the value proposition presented to most growers was "this will save you money." [Read More](https://info.premiercrop.com/blog/back-to-the-basics) 0 Comments [Click here to read/write comments](https://info.premiercrop.com/blog/back-to-the-basics#comments-listing) Topics: [soil health](https://info.premiercrop.com/blog/tag/soil-health), [variable rate](https://info.premiercrop.com/blog/tag/variable-rate), [lime](https://info.premiercrop.com/blog/tag/lime) [All posts](https://info.premiercrop.com/blog/all) #### About Premier Crop Systems, based out of Des Moines, IA, started in 1999 to deliver better agronomic decisions through data analysis that lead to higher yields, increased profits and more sustainable practices for customers.  ### Subscribe ### Recent Posts This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## Guides [Precision Ag](https://info.premiercrop.com/the-power-of-precision-ag-1) [Farm Profitability](https://info.premiercrop.com/farm-profitability) [Data Analytics](https://info.premiercrop.com/dataanalytics) [Farm Efficiency](https://info.premiercrop.com/farm-efficiency) [Crop Management](https://info.premiercrop.com/crop-management) [Variable Rate Farming](https://info.premiercrop.com/variable-rate-farming) [Soil Health](https://info.premiercrop.com/soil-health)   [![Premier Crop Systems](https://info.premiercrop.com/hubfs/PremierCropSystems_August2018%20Theme/img/PCS-White-Vertical-Logo.png)](http://bluerockdesigns.info/) 2200 Gannett Des Moines, Iowa 50321 515-334-5560 Copyright 2018 Premier Crop Systems | All Rights Reserved. [Facebook](https://www.facebook.com/premiercropsystems/) [Twitter](https://twitter.com/PremierCrop) [Customer Login ![Customer Login](https://info.premiercrop.com/hubfs/PremierCropSystems_August2018%20Theme/img/customerlogin.png)](https://services.premiercrop.com/?__hstc=238270879.be9eccecf6a7b1d4075b99a177f6f9ae.1534825773967.1534843546092.1534851819671.4&__hssc=238270879.1.1534851819671&__hsfp=877493044)