"Part of the value of what they get in the Premier Crop program is being able to see beyond their own operations. A lot of times, hybrid and variety is the very first thing they look for."
It’s hard to avoid hearing about the promise of “big data.” Thanks to Edward Snowden’s revelations, it is also easy to spin conspiracy theories. There are many big-data analytics examples cited, such as Amazon and Netflix. They suggest books and movies we may enjoy based on what we have “liked” in the past or what other people who seem similar to us like. Google, the National Security Agency and others evidentially collect data bout what we search, what and whom we email, and much more.