As a farmer, you have so many decisions to make. It ranges from what inputs to use, when, at what rates, to what crops are the most profitable on different fields, to the logistics of how you'll plant, spray, harvest, till (or not) your fields. Not to mention the management of grain handling and storage and any employees you utilize. You're looking to build the most profitable business you can that is sustainable year over year.  

Telling your customers they’re under-performing isn’t a great business model. Encouraging them to take part in agronomic benchmarking can sometimes have that same effect. Those at the top might enjoy the satisfaction of knowing they are the stars, but how do you gently push the below average customers to step up their game?

"I think people are really good looking at a 10,000-foot view, but when you dive deeper into the economics and profitability, that's where the rubber meets the road."
- Landon Aldinger, Farmer, Iowa Falls, IA

"We use SciMax Solutions, a Premier Crop partner,
to push everything we can
in order to get the best ROI
and try to do the best job that we can."
- Mike Myers, Waukee, IA

"Part of the value of what they get in the Premier Crop program is being able to see beyond their own operations. A lot of times, hybrid and variety is the very first thing they look for."

It’s hard to avoid hearing about the promise of “big data.” Thanks to Edward Snowden’s revelations, it is also easy to spin conspiracy theories. There are many big-data analytics examples cited, such as Amazon and Netflix. They suggest books and movies we may enjoy based on what we have “liked” in the past or what other people who seem similar to us like. Google, the National Security Agency and others evidentially collect data bout what we search, what and whom we email, and much more.

We are excited to announce the launch of our new Data Visualization platform, part of our three-tier technology strategy. This new platform allows growers to gain key insights that give them the ability to make informed decisions based off economics, seed, crop protection, fertility, operations and management.