"The idea is to create a farm plan so the plant never has a bad day.
From start to finish, execute a farm plan,
and you will maximize yield and yield efficiency."

DARREN FEHR: The point is, to be responsible and to plan appropriately, it takes a lot of effort. And I think that's the theme for this podcast: it isn't easy to plan ahead for some of these things. For you to be successful, it isn't easy, and it takes some time. With all that being said, Dan, what are some of the key principles here to plan effectively, prior to purchasing products and prior to getting into the production cycle? 

In our latest Premier Podcast:
"The more data you get,
the more it lets you break it apart
into more meaningful insights."
- Dan Frieberg

Darren Fehr and Dan Frieberg talk about
how change and innovation
can be created through a crisis
in our latest podcast.

"At the end of the day, one of the things I hope comes out of this, is a new appreciation for what agriculture does, and what the food industry and all of us are about, just the totality of what agriculture does for the American consumer and for the world."

- Dan Frieberg

In this Premier Podcast, where everything agronomic is economic. We invite you to listen to Aaron Seifert, Business Development Manager in the West, and Dan Frieberg, Co-founder of Premier Crop Systems and VP of Technical Services, discuss the value of precision agriculture during tight economic times.

In farming and a pandemic – having the right denominator matters

It’s hard to avoid hearing about the promise of “big data.” Thanks to Edward Snowden’s revelations, it is also easy to spin conspiracy theories. There are many big-data analytics examples cited, such as Amazon and Netflix. They suggest books and movies we may enjoy based on what we have “liked” in the past or what other people who seem similar to us like. Google, the National Security Agency and others evidentially collect data bout what we search, what and whom we email, and much more.

Several years ago, I had customers tell me we could grow our company a lot faster if we had something like their planter monitor that flashed the dollars being lost from poor singulation. We needed something visual on a display, changing as growers moved across their fields to get their attention. Something cool.

I try very hard to not fall in the trap of “geek” talk. It’s a special challenge, as we are a company full of geeks! Even though we hire a lot of “normal” people, within a year we typically convert them into farming geeks/nerds. They still look normal, but they aren’t. I describe what we do as the collision of agronomy and technology. It’s the technology side that leads us to becoming geeks.

One of the services Premier Crop provides growers with is community or group data analysis from a regional basis. Growers can confidentially and anonymously share their field data with other growers in their region though written data-sharing agreements. Group data analysis compliments field- and grower- level analysis; growers receive actionable field intelligence they can use on their own fields.