Dan Frieberg

Dan Frieberg
President, Dan Frieberg, grew up on a farm in Iowa & graduated from Iowa State University. His career includes wholesale fertilizer sales, retail management, serving as CEO of the Iowa Fertilizer & Chemical Association & later the Agribusiness Association of Iowa & business consulting. Dan loves Diet Pepsi & has a good hair day, everyday.
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Recent Posts

Trust...But Verify

Posted by Dan Frieberg on 6/18/19 8:12 AM

Every week I see ads using the latest marketing buzzwords to describe how a company is going to use your/their big data to revolutionize how you farm. Estimated rainfall using radar images is being claimed as “hyper-local”. UAV’s, imagery and crop models being claimed to replace scouting for diseases and insects. Proprietary algorithms use big data to manage all your inputs so efficiently it will be “game-changing.” That’s one of my favorite buzzwords- “game-changing.”

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Topics: data analytics

Time to Scrutinize ROI

Posted by Dan Frieberg on 6/4/19 8:16 AM

Increasing return on investment for every input is clearly on the mind of every grower. They are in an economic squeeze, but that doesn't mean they won't invest more in crops. It does mean they are scrutinizing every dollar they spend. The current success measure now goes beyond yield increase to include which inputs offer better return on investment.

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Topics: cost per bushel, seed selection

Crop Research: Evidence-based Decisions

Posted by Dan Frieberg on 5/28/19 8:15 AM

I'm always looking for parallels – examples from other industries on how they use data to drive better decisions. While on the road, I listened to several Freakonomics podcasts. One that related well was titled Bad Medicines, Part 2: (Drug) Trials and Tribulations.

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Topics: Enhanced learning blocks, trials

The Precision Ag "Easy" Button

Posted by Dan Frieberg on 5/21/19 8:17 AM

Virtually every precision ag survey done with growers and industry over the last 20 years would rank "getting different systems to work together" as the greatest frustration and obstacle to growing the overall market.

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Topics: Farm technology

Precision Ag: Understand What is Profit Limiting

Posted by Dan Frieberg on 5/14/19 4:24 PM

Dan Frieberg talks about the Silver Bullet of precision ag and how there is no "Silver bullet". The point is the "Silver Bullet" for growers changes within every part of every field and can change every year. Watch now...

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Topics: Precision ag

How to Lower Your Breakeven Cost Per Bushel

Posted by Dan Frieberg on 5/7/19 8:15 AM

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Topics: cost per bushel

Intuition Doesn't Match Data

Posted by Dan Frieberg on 4/23/19 8:15 AM

I’m a big believer in the practice of split-applying nitrogen – specifically sidedress – applying a portion of the nitrogen after planting. Being able to apply part of the nitrogen closer to plant uptake always made sense to me because the nitrogen is less available for loss before that time. However, oftentimes it is difficult to find the advantage of sidedressing in the data.

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Topics: variable rate

Produce (a lot) More with Less

Posted by Dan Frieberg on 4/16/19 8:15 AM

I spend some of my best work days with growers – encouraging them to use their data to drive better agronomic decisions. Of course, I'm frequently also inviting them to become customers.

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Topics: yield efficiency

Making The Data Deliver

Posted by Dan Frieberg on 3/26/19 8:14 AM

Dan Frieberg, President of Premier Crop Systems, talks about data and breakeven cost per bushel on the Farm to Fork Podcast.

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Topics: cost per bushel

Can “Unhealthy” Soils Consistently Produce Exceptional Yields?

Posted by Dan Frieberg on 2/25/19 9:37 AM

In the early 1970s, I was fortunate to work for a farming operation that was serious about soil conservation. Serving on State Soil Conservation boards, building terraces, implementing no-till, when planters and weed control options were crude by today’s standards – they were soil stewards. Because of their mentorship, I’ve always taken soil conservation seriously.

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Topics: data analytics, Precision ag, yield analysis, soil health


Premier Crop Systems is a leading precision ag, data processing and analysis company in Des Moines, Iowa. Premier Crop Systems started in 1999 to deliver better agronomic decisions through data analysis that lead to higher yields, increased profits and more sustainable practices for customers. 


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