For the most part, farmers will have made their input purchasing decisions before the soil is warm enough to begin planting.  Those in-season decisions that still remain can be some of the most challenging to make.  Not because they’re the most financially significant, but because there are so many factors present once the crop is planted (current weather, short and long-term forecast, crop condition, grain markets, fluctuating input prices, and an endless list of tasks to complete).  All of these factors can have an influence, consciously or sub-consciously, on a grower’s ability to make an effective in-season decision.  

"It's just putting data to work for you. You can drill down on which fields, and which parts of fields are most profitable, and which aren't. I think the more you help growers know their costs, the better managers they are." - Dan Frieberg

"It convinces growers to spread those nitrogen pounds out over the course of the season or minimally making more than one application, and they see improved efficiency. We're talking about less pounds of nitrogen to produce a bushel of corn, and we generally see higher yields at the same time. So, it becomes a win-win." - Mike Manning