Dan Frieberg

Dan Frieberg
President, Dan Frieberg, grew up on a farm in Iowa & graduated from Iowa State University. His career includes wholesale fertilizer sales, retail management, serving as CEO of the Iowa Fertilizer & Chemical Association & later the Agribusiness Association of Iowa & business consulting. Dan loves Diet Pepsi & has a good hair day, everyday.
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Recent Posts

Quality Data: Is Bad Data better than No Data?

Posted by Dan Frieberg on 1/22/20 8:15 AM

If you’ve ever traveled to London and been a passenger on their subway system, the "tube," you’ve heard the phrase “mind the gap.” It’s kind of funny because that’s not how Americans would say it. We’d probably say “watch your step.” The long straight cars and the curves in the tracks cause the gaps between the train cars and the loading platform; therefore, passengers are warned to “mind the gap.”

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Topics: data analytics

Use Your Data to Set SMART Goals

Posted by Dan Frieberg on 1/9/20 8:17 AM

At the inaugural Ag Data Conference, Aaron Rahe, one of our Premier Crop advisors, shared his perspective on how he works with his grower customers. Premier Crop was fortunate to hire Aaron is an Iowa farm kid, as he finished his MBA after his five-year stint with the U.S, Navy. Aaron carries his military and business training into how he approaches his work with growers.

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Topics: data analytics

Use Your Data to Make Decisions

Posted by Dan Frieberg on 12/23/19 8:13 AM

It's almost the time of the year when making New Year's resolutions are popular. Ever make a business resolution? If you haven't been using your data to make decisions, how about making that your resolution?

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Topics: yield analysis, yield map

Who Owns the Knowledge?

Posted by Dan Frieberg on 12/19/19 8:14 AM

Agronomically, most of us are “land grant” educated. Land grant universities were established with the Merrill Act in the 1860s and served to make the higher education affordable to the masses, including a lot of farm kids. By design, they had an agricultural focus – both in research and education. Even if we did not attend our state’s Land Grant or follow their sports teams, they are the foundation for most of the industry’s agronomic knowledge.

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Topics: data analytics

Data Leads to Input Decisions

Posted by Dan Frieberg on 12/17/19 8:15 AM

Sometimes life events leave a mark for generations. The Great Depression created generations of frugal farm family survivors. Feeding a family was a challenge – holding on to a farm was almost impossible for many. The "frugal stamp" wasn't just left on the parents but their children and many times passed on to another generation.

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Topics: data driven decisions

The Best Agronomics are the Best Economics

Posted by Dan Frieberg on 12/3/19 8:17 AM

I don't like it when people generalize about the characteristics of a demographic group – like when people say, "Bald men are better-lookin." There are always exceptions that make those generalizations flawed.

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Topics: cost per bushel

Thankful for Harvest Bounty

Posted by Dan Frieberg on 11/26/19 8:17 AM

I'm writing this before one of our great American traditions with agricultural roots – Thanksgiving – originally a time to be thankful for the bounty of the harvest. The 2017 crop year harvest has been a surprise to many. How is it possible to produce so much with such adverse growing environments? Here are just two Iowa examples:

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Topics: yield analysis

Using Data to Measure Hybrid and Variety Performance

Posted by Dan Frieberg on 11/21/19 8:17 AM

The age-old agronomy equation is, "Yield Equals Genetics (G) by Environment (E) by Management (M)." There is a lot of focus on using data to measure hybrid and variety performance, in other words, to sort out the "G" part of the equation. That can start with your own data and but it can also include being part of "group, pooled or community" data. This allows you to anonymously see yield results from both genetics you planted and didn't plant. Being able to filter results by rainfall, GDU's and soils helps to address the factors that make up the "E" factor and get closer to apples-to-apples comparisons.

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Topics: yield analysis, seed selection

Don't Farm Averages

Posted by Dan Frieberg on 11/12/19 8:15 AM

Sometimes “averages” can be your worst enemy.

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Topics: Farm technology, crop protection, management zones, cost per bushel

Premier Crop Announces New President and CEO

Posted by Dan Frieberg on 11/8/19 8:00 AM

Premier Crop Systems is pleased to announce that the Board of Directors has appointed Darren Fehr as President and Chief Executive Officer and a member of the Board of Directors effective immediately. Fehr previously held the position of Director, Sales & Marketing with Premier Crop Systems and will succeed Dan Frieberg. As Dan transitions toward retirement, he will remain actively engaged in the company as Vice President, Technical Services.

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Topics: Ag technology


Premier Crop Systems, based out of Des Moines, IA, started in 1999 to deliver better agronomic decisions through data analysis that lead to higher yields, increased profits and more sustainable practices for customers. 


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