I was recently reading an article in Crops and Soils titled, Assessing On-Farm Economics of Soil Health, and I immediately knew I was going to enjoy the article. One of the first sentences states: "Producers often comment that economics drive farm management decisions." This statement is so true! I would contend that economics drive all decisions. Using your data to discover economic insights and in turn, using that new knowledge to make more confident decisions is imperative.

I was meeting with a grower who asked the question, ‘Is the direction of Premier Crop going from a prescription company to an analytics company?’ My answer was: ‘Premier Crop has always been about analytics. We are not only a company known for analytics, but what to do with the information that is received within the data, in those analytics.

"Growers tell me they are frustrated with precision ag, they've invested in the technology. I tell them, 'You just want to put the pieces of the puzzle together to see exactly what the picture is.’ And they are relieved when Premier Crop can help."

- Katie McWhirter, Director of Training and Development

If I asked you if you had a budget, you would most likely tell me you did. If I asked you where you could skim your budget in order to save more for your child’s education, a new truck or a vacation, you most likely wouldn’t know where to start. I know I wouldn’t!

New agronomy products are being brought to market every year, with claims of adding bushels to your bottom line. Every farmer is curious whether or not these products actually perform. Whether it’s micros, in-furrow, seed treatment, fungicide, or biologicals, farmers want proof that a product will perform on their own acres. Most are willing to try a new product or two on a few acres to see what will happen before they invest in every acre. However, how they analyze that data is essential to getting a clear picture to that product’s success.

pre·ci·sion

/prəˈsiZHən/ noun
the quality, condition, or fact of being exact and accurate.