This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.

Molly Haub, @molly_barnhart,  of Premier Crop Systems talks about how growers can use their technology to work for them by putting numbers along side their data so you can get the best ROI. 

As farmers face another year with challenging markets and high inputs, we as agronomic advisors continue to work with our clients in order to find where we can remove some of the guessing when it comes to the decision-making process of planning another season. It comes as no surprise to anyone that is involved in Agriculture that many areas saw higher than normal precipitation in 2018.

Premier Crop has been challenged by growers and industry skeptics. The recent euphoria over the value of grower's data has been a welcome change in that more growers are starting to value their data and wonder how to best put it to use. But having spent so much time with growers, I know that in the end the ultimate credibility test for every data offering will be "does it pay?"