Now is always a good time to start managing your farm decisions at a finer scale.  If someone were to ask you if you know your cost of production, you’d likely have an idea.  But, when I say it’s time to manage at a ‘finer scale,’ the question that precedes it is, “Do you know how much it costs you to raise a bushel of grain in each unique part of your field—that is—as your productivity changes across the field?”

"We're all about tying the economics to the agronomics, which just means when we're adjusting nutrient rates and plant seeding rates and decisions about what we spend in different parts of the field, we're tying that out at the end of the year."
- Dan Frieberg

"We know there are dollars left on the table on every acre, it's just a matter of finding it with your farm data." - Lance Meyer, Kansas

LANCE MEYER: Hi, guys. My name is Lance Meyer. I'm an advisor here in eastern Kansas, actually located in the little town of Wellsville, just southwest of Kansas City. I've been with Premier Crop for about a year and a half now, and I work with growers kind of all over Kansas. I’m mainly focused here in east-central Kansas, but I get out west and up north a little bit, so kind of all over.

I don't like it when people generalize about the characteristics of a demographic group – like when people say, "Bald men are better-lookin." There are always exceptions that make those generalizations flawed.

Sometimes “averages” can be your worst enemy.

Increasing return on investment for every input is clearly on the mind of every grower. They are in an economic squeeze, but that doesn't mean they won't invest more in crops. It does mean they are scrutinizing every dollar they spend. The current success measure now goes beyond yield increase to include which inputs offer better return on investment.

This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.

Dan Frieberg, President of Premier Crop Systems, talks about data and breakeven cost per bushel on the Farm to Fork Podcast.

This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.