Molly Haub, @molly_barnhart,  of Premier Crop Systems talks about how growers can use their technology to work for them by putting numbers along side their data so you can get the best ROI. 

As farmers face another year with challenging markets and high inputs, we as agronomic advisors continue to work with our clients in order to find where we can remove some of the guessing when it comes to the decision-making process of planning another season. It comes as no surprise to anyone that is involved in Agriculture that many areas saw higher than normal precipitation in 2018.

Why should you test products on your own farm? Your farm is unique and you have the equipment capabilities and data to conduct those trials. With little risk, you can have a more robust dataset than many companies.  I’ll explain…

I grew up attending a small rural Iowa Methodist church and the theology from the pulpit was all about being "color blind". Of course, the irony was that we all looked the same. The color blind theology was all about seeing beyond the surface – looking deeper to find real values versus making judgements based on what's on the surface. 

Premier Crop has been challenged by growers and industry skeptics. The recent euphoria over the value of grower's data has been a welcome change in that more growers are starting to value their data and wonder how to best put it to use. But having spent so much time with growers, I know that in the end the ultimate credibility test for every data offering will be "does it pay?"

When we look back to 2012 it was historically dry, and 2013 started out wet and then turned dry. As some growers in the Midwest face yields below expectations, they're finding new and different ways to learn from their data.