"At the end of the day, one of the things I hope comes out of this, is a new appreciation for what agriculture does, and what the food industry and all of us are about, just the totality of what agriculture does for the American consumer and for the world."

- Dan Frieberg

In this Premier Podcast, where everything agronomic is economic. We invite you to listen to Aaron Seifert, Business Development Manager in the West, and Dan Frieberg, Co-founder of Premier Crop Systems and VP of Technical Services, discuss the value of precision agriculture during tight economic times.

pre·ci·sion

/prəˈsiZHən/ noun
the quality, condition, or fact of being exact and accurate.

As you are gearing up for harvest, there is a nervous excitement. You are about to get your final grade for 2019. How did you do? Did you make money? Did your decisions for the year pay off? These questions may give you pause, how do you measure such a thing? Is it the check that comes in the mail from the elevator? Is it the number that comes across the combine monitor? Is it, if your harvest map is green instead of red? 

Dan Frieberg talks about the Silver Bullet of precision ag and how there is no "Silver bullet". The point is the "Silver Bullet" for growers changes within every part of every field and can change every year. Watch now...

I have had the privilege of being in the “Precision Ag business” for over 20 years now. A lot has changed since I started, but some fundamental issues still plague our ability to make it easier for users to leverage the various technologies that are available: having systems “talk to each other” technically referred to as “interoperability” is a key challenge. This issue is apparent from a recent survey conducted by AgGateway, a non-profit industry consortium that is focused on promoting and enabling the industry’s transition to digital agriculture with a goal of maximizing efficiency and productivity (www.aggateway.org). As an industry our goal is to make these technologies relevant to a large cross section of growers, so in the future we don’t refer to “Precision Agriculture” instead we just say “this is how you do Agriculture.”

In 2005, Premier Crop trademarked a unique idea that has become a common practice with our customers. A trademark called Learning Blocks™. If you’ve conceded to the idea that your fields aren’t the same from fence line to fence line and you’re already managing your fields in zones, you’re ahead of the pack. But, are you checking your work? How do you confirm you are choosing the right rates for the zones in your variable rate planting or nutrient prescription?  Do you just trust that the prescription is right?

This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.

This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.

This is a three part series focusing on ways to determine your field profitability using your technology. We will post the series over the course of two months. If you don't want to wait, you can get the full series here.

In the early 1970s, I was fortunate to work for a farming operation that was serious about soil conservation. Serving on State Soil Conservation boards, building terraces, implementing no-till, when planters and weed control options were crude by today’s standards – they were soil stewards. Because of their mentorship, I’ve always taken soil conservation seriously.