Time to Scrutinize ROI

Posted by Dan Frieberg on 6/4/19 8:16 AM

Increasing return on investment for every input is clearly on the mind of every grower. They are in an economic squeeze, but that doesn't mean they won't invest more in crops. It does mean they are scrutinizing every dollar they spend. The current success measure now goes beyond yield increase to include which inputs offer better return on investment.

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Topics: cost per bushel, seed selection

Crop Research: Evidence-based Decisions

Posted by Dan Frieberg on 5/28/19 8:15 AM

I'm always looking for parallels – examples from other industries on how they use data to drive better decisions. While on the road, I listened to several Freakonomics podcasts. One that related well was titled Bad Medicines, Part 2: (Drug) Trials and Tribulations.

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Topics: Enhanced learning blocks, trials

The Precision Ag "Easy" Button

Posted by Dan Frieberg on 5/21/19 8:17 AM

Virtually every precision ag survey done with growers and industry over the last 20 years would rank "getting different systems to work together" as the greatest frustration and obstacle to growing the overall market.

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Topics: Farm technology

Precision Ag: Understand What is Profit Limiting

Posted by Dan Frieberg on 5/14/19 4:24 PM

Dan Frieberg talks about the Silver Bullet of precision ag and how there is no "Silver bullet". The point is the "Silver Bullet" for growers changes within every part of every field and can change every year. Watch now...

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Topics: Precision ag

Understand Your Field Profitability

Posted by Sarah Windhorst on 5/14/19 10:46 AM

Now is always the right time to start managing your farm decisions at a finer scale.  If someone were to ask you if you know your cost of production, you likely have an idea.  But, when I say it’s time to manage at a ‘finer scale,’ the question that really precedes it is, “Do you know how much it costs you to raise a bushel of grain in each unique part of your field—that is—as your productivity changes across the field?”

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Topics: cost per bushel

How to Lower Your Breakeven Cost Per Bushel

Posted by Dan Frieberg on 5/7/19 8:15 AM

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Topics: cost per bushel

Paving the Way to Easy Data Transfer

Posted by Mark Stelford on 4/30/19 8:13 AM

I have had the privilege of being in the “Precision Ag business” for over 20 years now. A lot has changed since I started, but some fundamental issues still plague our ability to make it easier for users to leverage the various technologies that are available: having systems “talk to each other” technically referred to as “interoperability” is a key challenge. This issue is apparent from a recent survey conducted by AgGateway, a non-profit industry consortium that is focused on promoting and enabling the industry’s transition to digital agriculture with a goal of maximizing efficiency and productivity (www.aggateway.org). As an industry our goal is to make these technologies relevant to a large cross section of growers, so in the future we don’t refer to “Precision Agriculture” instead we just say “this is how you do Agriculture.”

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Topics: Precision ag, data driven decisions

Intuition Doesn't Match Data

Posted by Dan Frieberg on 4/23/19 8:15 AM

I’m a big believer in the practice of split-applying nitrogen – specifically sidedress – applying a portion of the nitrogen after planting. Being able to apply part of the nitrogen closer to plant uptake always made sense to me because the nitrogen is less available for loss before that time. However, oftentimes it is difficult to find the advantage of sidedressing in the data.

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Topics: variable rate

Produce (a lot) More with Less

Posted by Dan Frieberg on 4/16/19 8:15 AM

I spend some of my best work days with growers – encouraging them to use their data to drive better agronomic decisions. Of course, I'm frequently also inviting them to become customers.

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Topics: yield efficiency

Are you applying the right rates?

Posted by Sarah Windhorst on 4/9/19 3:55 PM

In 2005, Premier Crop trademarked a unique idea that has become a common practice with our customers. A trademark called Learning Blocks™. If you’ve conceded to the idea that your fields aren’t the same from fence line to fence line and you’re already managing your fields in zones, you’re ahead of the pack. But, are you checking your work? How do you confirm you are choosing the right rates for the zones in your variable rate planting or nutrient prescription?  Do you just trust that the prescription is right?

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Topics: Farm technology, Precision ag, management zones, trials, learning blocks


Premier Crop Systems is a leading precision ag, data processing and analysis company in Des Moines, Iowa. Premier Crop Systems started in 1999 to deliver better agronomic decisions through data analysis that lead to higher yields, increased profits and more sustainable practices for customers. 


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