"I think people are really good looking at a 10,000-foot view, but when you dive deeper into the economics and profitability, that's where the rubber meets the road."
- Landon Aldinger, Farmer, Iowa Falls, IA

"I believe that if we really want soils to be that carbon sequestering part, we need to be explaining to agriculture and producers this whole dynamic of carbon and how it's going to benefit them in ways that they really haven't thought about very much." Dr. Jerry Hatfield

It takes a great deal of effort to plan appropriately for the upcoming crop season. It isn't easy to be successful, and it definitely takes some time. There's an old saying that says, “You plan your work, and then you work your plan.” 

"We know there are dollars left on the table on every acre, it's just a matter of finding it with your farm data." - Lance Meyer, Kansas

LANCE MEYER: Hi, guys. My name is Lance Meyer. I'm an advisor here in eastern Kansas, actually located in the little town of Wellsville, just southwest of Kansas City. I've been with Premier Crop for about a year and a half now, and I work with growers kind of all over Kansas. I’m mainly focused here in east-central Kansas, but I get out west and up north a little bit, so kind of all over.

Our approach to nutrient planning is based on the fact that we want to allow our advisors, partners, and growers to get ahead when it comes to planning for the next crop season. Some advisors are having this conversation early, even before growers start combining in the fall. As we dial our focus on helping growers create a plan before the growing season begins, we look at several things. Using a spatial soil sample as one of the foundation pieces is a large part of what we do. A spatial soil sample could be a grid sample where the field is divided into smaller sizes, giving you a number of samples within a field, two-and-a-half-acre grids are common in most areas. In other areas where the field is divided into zones, zone sampling can be driven by soils, historic imagery, or EC conductivity. Instead of capturing one sample for an entire field, they're capturing more intense, site-specific samples. Layering all these samples into one computerized system and letting data science derive the factors for you helps, rather than trying to figure it out on your own in those frustrating excel sheets.

Precision ag technology can be complex. Chances are, you’ve already invested in precision farming equipment, but are you using your equipment and the data you’re collecting to the fullest capability? Yield efficiency is rapidly becoming the most important metric to measure a grower’s success in order to enhance their farming operation. Here’s three reasons why we believe all growers should be making profitable decisions based on their Yield Efficiency Score. 

"We use SciMax Solutions, a Premier Crop partner,
to push everything we can
in order to get the best ROI
and try to do the best job that we can."
- Mike Myers, Waukee, IA

"Part of the value of what they get in the Premier Crop program is being able to see beyond their own operations. A lot of times, hybrid and variety is the very first thing they look for."

Today we will be discussing the ag industry with ag author, speaker, comedian, and personality - Damian Mason. Damian speaks on topics surrounding business and agriculture to keep audiences up to date with a touch of humor.

If I asked you if you had a budget, you would most likely tell me you did. If I asked you where you could skim your budget in order to save more for your child’s education, a new truck or a vacation, you most likely wouldn’t know where to start. I know I wouldn’t!